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US-India Business Culture: An Insider's Playbook

A book by Dr. Rashmi Kapse and Suren Kapse on how culture shapes trust, leadership, and the everyday decisions that connect businesses across the US and India.

For leaders, teams, and partners working across the US and India.
US-India Business Culture: An Insider's Playbook book cover.
The book in one paragraph

Understanding business culture across the US and India

US-India Business Culture: An Insider's Playbook explores how leaders build trust, interpret authority, and make decisions across the US and India. Drawing on AptCulture's advisory work and interviews with 40+ leaders, Dr. Rashmi Kapse and Suren Kapse examine the everyday misunderstandings that affect ownership, alignment, and collaboration, and offer practical ways to work through them.

Themes in the book

Trust, authority, and decisions across cultures

Power and authority

How leaders interpret responsibility, hierarchy, and influence, and what that means for working together.

Trust and credibility

How trust is built through everyday interactions, and why the same behavior can be understood differently.

Decisions and alignment

How teams discuss risk, make room for disagreement, and reach a shared understanding of what happens next.

Inside the book

From understanding culture to working together

Five parts connect the changing US-India relationship with the situations leaders encounter in their work.

Part I

The shift no one is naming

How the growing relationship between the US and India is changing the way companies and leaders work together.

Part II

The five leadership misreads

Why ownership, alignment, speed, care, and inclusion can mean different things to people working across cultures.

Part III

The corridor decoder

A closer look at how a leader's actions are understood by colleagues, partners, and teams.

Part IV

Where this shows up in business

What these patterns mean for sales, global capability centers, partnerships, and acquisitions.

Part V

Winning the corridor

How leaders earn trust, share responsibility, and make decisions together across borders.

Who it is for

For leaders working across the US and India

Written for people leading teams, partnerships, and business decisions across the two countries.

  • CXOs and founders leading teams, business growth, partnerships, or acquisitions across the US and India.

  • Publishers and editors interested in a business book shaped by advisory experience and conversations with leaders.

  • CHROs, COOs, and L&D leaders supporting collaboration, leadership development, and organizational change.

  • Senior managers and GCC leaders working through questions of trust, responsibility, and shared decisions.

Meet the authors

The experience behind the book

Dr. Rashmi Kapse, founder and CEO of AptCulture.

Founder & CEO, AptCulture · Primary author

Dr. Rashmi Kapse

ICF-PCCSIETAR USA board, 2020-202320+ years

Dr. Rashmi Kapse is an intercultural leadership expert and ICF-PCC certified executive and business coach. She brings over two decades of experience across the US, India, the UK, Europe, and APAC to the book.

She has coached 500+ leaders and designed leadership journeys for 5,000+ global leaders. Her contribution explores how culture shapes the way people build trust, exercise authority, and work together.

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Suren Kapse, co-founder and COO of AptCulture.

Co-Founder & COO, AptCulture · Co-author

Suren Kapse

30+ yearsC-suite experienceStrategy & execution

Suren Kapse is a strategy consultant, executive coach, and global business leader with 30+ years of experience in business development, management consulting, and work across borders.

His experience spans international partnerships, global teams, and C-suite leadership. He brings a practical business perspective to the book: how leaders turn shared intentions into decisions, responsibilities, and results.

LinkedIn
Speaking & events

Invite the authors

Bring the book's ideas into a conversation with your leaders. Dr. Rashmi Kapse and Suren Kapse speak at leadership offsites, business events, and publisher conversations through keynotes, fireside discussions, and team working sessions.

Invite the authors

Navigating the US-India business corridor

How cultural misunderstandings affect leadership

Leadership and collaboration in global capability centers

Culture in mergers, acquisitions, and partnerships

Building trust and making decisions across borders